Plumbing is one of the most viewed trades on TikTok, analysis finds
Plumbing is one of the most viewed trades on social media giant TikTok, according to recent findings.
Although many tradespeople have long been using the likes of Instagram, Facebook and other platforms to promote their skills and services, TikTok is predicted to add around seven million followers to its existing base of 3.7 million by the end of 2021, making it a vital growth area for tradespeople.
Experts analysed over 25 different trades to reveal which are getting the most views.
The research shows that carpentry is grabbing the attention of most viewers, with the ‘carpentry’ hashtag amassing a huge 590.8 million TikTok views. Flooring takes the second spot, with 421.3 million views of satisfying videos where flooring materials are being laid.
Plumbing is third, with clips of professionals unplugging sinks and fitting toilets proving surprisingly popular and raking in 341.2 million total views.
With TikTok’s largest share of users considered to be aged 18-24 (26%), according to Social Films, the huge popularity of trade videos suggests the platform could provide the dose of career inspiration that brings us the next generation of budding trade talent. It remains to be seen whether watching these videos will result in more people taking up trade careers, but for experienced tradespeople taking to TikTok, it already means a captive audience with a real appreciation for their skills.
Experts have been amazed by how many views some trades have on TikTok, especially as most are clips of a tradesperson doing their day job, so something they wouldn’t consider to be out of the ordinary. Many tradespeople are using the platform to create informative and visually satisfying videos, and it’s great that not only are the videos resonating with DIY fans they’re also drawing attention to the skill and pride involved in trades work.
It’s excellent for the businesses as the platform can provide a new source of clients, but these videos may also inspire the next generation to consider taking up plumbing as a career.
Remember, for all your plumbing related products get in touch with the team at Plumbing for Less on 0113 322 3140 or email sales@plumbingforless.co.uk.
